The “Un-sexy” Work of Making Strategy Real
by Way-Ting Chen (December 19, 2014)
At heart, I am a strategist. I have a bit of a confession to make: over the course of years, I have witnessed it over and over again—in my years as a research analyst, a corporate management consultant, and now a social entrepreneur. But despite having the soul of a strategist, I have found what I am about to share with you to be undeniably true.
Strategy matters. It matters a lot. Strategy that bridges aspiration with a grounding in what it takes to make that strategy happen is the most effective of all. But here’s the secret that “strategy consultants” don’t always tell you: strategy means nothing if you can’t make it real. How you do something will define success for what it is you set out to do. In the end, implementation trumps strategy every time.
But do not fear, my strategy-minded friends. Implementation planning (i.e. pacing and calibration of how to achieve your strategy) builds the bridge between what you’ll do and how you’ll do it, but its power goes beyond articulating how you are going to make your strategy real. If done as part of a thorough strategic planning process, it can help inform the strategy too. It’s not linear; rather, it is an iterative conversation. And it makes what you’re trying to do more likely to come true.
Think of it this way: it starts with the planning. Implementation happens in one form or another whether or not we plan intentionally for it, and I’ve seen my fill of “strategic plans” that define the what (e.g., strategy) without any reference to the how (sustaining the business model, organizational implications, implementation roadmap, etc.).
One of the leading strategy firms in the world, McKinsey, wrote about implementation of corporate strategy, but I believe it applies to the field of social impact as well: “good implementers retain more value at every stage of the process than poor implementers do, and the[ir] impact is significant.”
To be clear, I’m not advocating for implementation without strategy. Nor am I advocating for implementation planning without strategic planning. That would be like trying to map directions without knowing where it is you’re trying to go.
What I believe in is defining strategy in tandem with an implementation roadmap. Let strategy frame implementation, and let implementation ground strategy. When this intentionally and methodically occurs during the planning process, you get increased organizational clarity, healthier economics to sustain your organization, and greater accountability to drive results.
Check out McKinsey’s article to learn more about their findings regarding what sustains strategy throughout implementation. We want to know: what has been your experience with implementation and planning for implementation? How much have you invested in implementation planning has it related to your organization’s strategy? Tell us in the comments section or by emailing firstname.lastname@example.org!